BodyArmor CMO on How Innovation Will Help Powerade Take on Gatorade

Powerade made a name with a generation of sports fans by having Michael Vick throw footballs out of stadiums, LeBron James drain impossible threes, and Derrick Rose take his long ride to the NBA. What Powerade hasn't done since its first appearance in 1988 is loosen Gatorade's grip on the sports drink market. The PepsiCo...